Last time we visited the Chiropractors we didn’t just get our backs fixed, we photographed the clinic for the new website we have designed for Nottingham based Hands on Health. The new website will be going live soon and we’ll also be taking a look at their branding in the near future too…no slouching for us! In the meantime here’s a sneaky peek at the photography.

Truth be told this is a really great viral example and the creative execution is excellent, but only some are successful – why? Well like any form of marketing you have to cut through the noise and with literally thousands of videos being uploaded to YouTube each day it’s still important to employ some marketing basics when designing them.

Here’s a few tips….

1) Make it relevant to your audience and your product - just like any other marketing channel whilst you want your video to be happily winging its way around the world it still needs to ensure it’s doing its job.

2) Ideally make it engaging either with a degree of interactivity – at the very least don’t reinvent the wheel, your audience is likely to be fairly viral savvy and there’s nothing worse than seeing a product jumping on the brand wagon (do you see what we did there?). So let your creativity shine and be original – most of all ensure you get an audience reaction.

3) Keep it short and sweet – nobody wants to site through a feature film about your brand. And whilst we are on the subject make sure that you keep the branding subtle viewers wont want to feel like they are being overtly sold to using this method.

4) Dont just upload it on to YouTube and spend the rest of the day patting each other on the back for all your hardwork. Get it out there into your network via your blog, your email, twitter and your website – it’s useless if its hidden.

5) Don’t be greedy. Make sure your viewers are able to share it via their networks such as facebook, twitter and email. And remember the easier it is, the more likely people will do it.

Some 45 years ago pantone first introduced its colour matching system for us designers and as a result it’s now a worldwide industry standard for graphics and print. In later years, the company started producing lifestyle products such as stationery, bikes and those gorgeous mugs no self-respecting design studio would be without.

The latest addition to its weighty portfolio is somewhat of a grander scale, as Brussels now plays resident to The Pantone Hotel. Yes, I know a hotel!

Created by Belgian architect Olivier Hannaert and interior designer Michel Penneman the hotel boasts seven floors and 59 rooms and suites in a variety of colours and hues. Guests are invited to choose rooms based on their mood – each of which have stunning facilities and enviable views of the city. In fact the rooms even come with their own range of Pantone toiletries, talk about deep branding!

In addition there are meeting rooms,a stylish roof terrace and a bar when you can even order colour matched cocktails, such as the Daiquiri Green 12-0435.

Oh well, just as long as they can ensure my croissant is a scrummy PMS 144 and not a 447!